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Fashion and retail companies want a digital marketing agency partner that can hold their own and manage a digital strategy and roadmap with absolute confidence.
POLARIS work with fashion and retail businesses that want to maximise their market share for key product categories but also understand how to improve their exposure across various touchpoints of a buyer’s journey.
From discovery to conversion, we focus on giving you the intelligence and expertise you need to increase traffic and sales online.
We know that your SEO goal is to increase market share against other ecommerce competitors online. After an initial call to learn more about your current situation and objectives, our team will evaluate your business' current SEO performance, starting with an in-depth audit of how you perform for key categories within your business, and products too where relevant. We use our expertise, passion, and ecommerce SEO experience to share the exact challenges you face and how we can partner to overcome them, together.
SEO Agency ServicesProgrammatic SEO or SEO Automation is the process of applying rule-based logic to product databases to create optimised pages at large scale. Perfect as a part of an Ecommerce SEO strategy for large scale sites.
Our technical SEO managers will conduct thorough research into your product data, and database structures before delivering a series of proposed rules to implement as a part of a site wide programmatic SEO strategy.
We have experience in implementing rule-based logic in a variety of ecommerce platforms, including Magento, Salesforce, and Shopify Plus.
Our inhouse content and digital PR teams appreciate the importance of user targeting and understand their informational needs. We craft content that focuses specifically on these areas so that our content engages the right people at the right time, guiding them as they travel on a journey with your brand. Our content marketers are experts in understanding user intent and analysing both the search landscape and competitive landscape to determine the type of content that's required to achieve a satisfied reader.
Content Marketing ServicesWe partner with ecommerce retailers and brands that are competing in organic auctions and need the power of digital PR to outrank their competition.
Utilising your product range and our contact database, we know how to position your brand to be of interest to leading editors so that they want to feature you when you need it most.
Partnering with POLARIS will ensure your brand has value from its PR not just today, but tomorrow as well.
Our data analytics teamwork with brands to implement tracking and analytics solutions that give clarity to marketers, on all aspects of digital performance. Whether it is Google Analytics 360 or Adobe Analytics, our team have the experience to build enterprise level tracking solutions for your ecommerce business.
Ecommerce Analytics ServicesIf you are in the process of creating a new website experience and want to ensure your performance is retained, a number of aspects will require consideration.
From meticulous pre-migration planning to vigilant post-migration monitoring, we are dedicated to preserving and advancing your SEO equity throughout every phase of the site migration process.
SEO Website MigrationsAt POLARIS, we follow a methodical process to audit, onboard, and partner with your business.
We understand that relationships are just as important as results, and that's why we have our unique R&R model that we use to gauge how we are performing and how healthy our partnerships are.
Our process starts by gaining a comprehensive understanding of your business objectives. Regardless of the marketing channel or strategy, your objective will always be to engage with your target customers.
Our team of marketing consultants, managers and experts on the ground all work together to provide you with a single dedicated partner solution that acts as an extension of your marketing function, at arms length.
We analyse users in your market and identify their conversion paths.
Discuss your Campaign StrategyThe journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their journey with us.
Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.
Our team comprises of talented, passionate marketers that come together in the field of SEO to deliver our process driven, best practice approach to SEO. With experience across all forms of fashion and retail SEO, our team are well versed to drive sales and performance over time.
Our account management cadence is driven by a desire to communicate openly and honestly. As your digital marketing agency, its our responsibility to keep you up to date on the progress we are making and the challenges we need to overcome together to drive success.
We have a unique Relationship & Results model that we use to determine the health of our partnerships, and we measure activity on the ground to quantify deliverables and performance along the way.
About Us
"On average, our client partners see a 721% increase in their investment with POLARIS."Amo SokhiDirector
Agencies will usually charge a day rate based on the needs of the project, set KPIs quarterly based on this day rate and confirm with you. In most cases KPIs can be amended to suit your budget and a clear road map for progress will be provided.
Google Analytics for traffic to the website and conversions, as well as rank tracking software to show improvements to your keywords in Google will all help in measuring the success of SEO campaigns. SEO agencies will also provide access to performance dashboards and monthly reports.
Agencies listed as Google Partners, the Recommended Agencies Register, BIMA Associates and other industry bodies are the best place to find reputable agencies. Many will also provide case studies, references and an insight to their work to ensure you are confident of finding the right partner.
SEO can start showing results from within the first few weeks of a campaign being live, generally within three months a campaign should start to show a clear and obvious positive change.
SEO campaigns are generally made up of three areas - On-Page, Off-Page and Technical SEO. Although each area has a multitude of sub-areas, they are the three core areas of SEO practice.
Search engine spiders crawl websites through internal and external links. Internal links allow spiders to move through your website, external links will move spiders across domains. External links pointing to your website are called backlinks.
