Award-Winning SEO Agency, London

AWARD WINNING SEO AGENCY

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Our experience stems from partnering with global leaders since 2009. Read about the SEO success our agency partners have achieved and what you could achieve with POLARIS.

644%Return on Investment

Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

13,000Pages Preserved
400%increase in rankings

Leading SEO & AI Search Agency

We optimise how your buyers find you across Traditional search on Google (SEO), and Conversational search on AI platforms such as ChatGPT (AI Search). Our process targets the exact moments of intent where buyers are researching, comparing, and ready to buy. By understanding your ideal customer profile, we align your visibility to the searches and questions that matter most, giving you a measurable competitive advantage. Brands trust this approach because it works.

Dune London achieved a 600% uplift in revenue after adopting our Intent Mapping methodology and campaign process. Milton Park experienced a 36% increase in organic traffic using the same framework.

This is why POLARIS was nominated in nine categories at the European Search Awards 2025, winning Best SEO Campaign 2025, and was a finalist in three categories at the UK Search Awards 2025.

Book a discovery call now to find out how we can convert your buyers’ intent into revenue.

Increasing SEO Rankings by 954%

"Working with POLARIS has been transformational for our business. They understood our market, helped us target the right customers, and implemented an SEO strategy that not only boosted our online visibility but also increased our margins and control over our brand."

SEO & AI Search Services

  • AI Search Optimisation

    Conversational search is now a common behavioural pattern being adopted by consumers globally. Ensuring your Brands knowledge, products and services are surfaced through AI Assistants is key in ensuring you continue to drive performance through marketing.

    AI Search Optimisation
  • SEO Campaigns

    Offering you an experienced guide on how to navigate the SEO landscape to success. We partner with Ecommerce and B2B businesses that want to increase their organic traffic by integrating a best practice approach to SEO.

    SEO Services
  • Site Migrations

    Launching a new website is exciting and daunting at the same time. We take the fear and unknown out of the equation by giving you a definitive route forward at every stage of the journey. From pre migration analysis to post migration reporting, we are leading experts in the field of launching a new site whilst retaining all traffic and business performance.

    SEO Website Migration Services
  • Technical SEO

    Technical SEO is often overlooked because of the complexities involved in the analysis of a business’s tech stack and stakeholder buy in to integrate changes. We overcome these challenges. Our technical team is led by SEO veterans that have over 20 years’ experience of shaping technology to comply with search engine policy and leading multiple client teams to technical SEO success.

    Technical SEO Services
  • SEO Audits

    Providing marketers and business owners with a complete evaluation of your websites performance in leading search engines & AI Assistants so that you can formulate a strategic plan for growth in 2026. We offer a number of SEO & AI / GEO Audit services for B2B and Ecommerce businesses.

    SEO Auditing Services

An SEO Company
trusted by leading
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Our SEO Campaign Process

Every SEO campaign we create is built through an understanding of your business, what you want to achieve, and your target audiences. Coupled with our SEO experience and capability we determine how to drive results that achieve your objectives. This is what makes us the SEO agency London businesses choose to partner with.

  • Discovery Session
  • Audience Profiling & User Intent
  • SEO Keyword Research
  • Organic Performance Analysis
  • SEO Strategy Formation
  • 90-Day SEO Sprint

Our initial focus is your business and what you want to achieve; evaluating your goals and validating them using competitive and search landscape data.

This is followed by consulting you on what your specific business objectives are within SEO, whether that’s improving visibility or increasing leads and conversions, and identify the core focus areas for the SEO strategy.

Knowing who your audience they are, and how they search on Google and Bing, is a crucial but often little focused step to understanding SEO performance and more importantly opportunity.

Revenue can be increased not just by increasing traffic, but also by focusing on getting the right visitors to your website. We profile your target customers behaviour to determine which search engines they visit online and what their intentions are when doing so. By determining and profiling this search behaviour, we get a full picture of what a real life user journey looks like from awareness to conversion, giving us intelligence that we can utilise to position your brand for exposure at every step. We analyse your target audiences drivers and desires, search behaviour, and technology adoption as a part of our SEO process.

With your objectives and audience in mind, we’ll conduct extensive keyword research around your target areas.

This SEO research doesn’t just focus on the volume of the keywords through search engines. We analyse the user intent of these search queries in not just Google but other search engines too, whether the ranking results are relevant to our aims, and ones which can yield the most gain. All of this research is assembled into a comprehensive SEO analysis report detailing which keywords we want to target and how they come together to drive the impact you need from your SEO campaign with us.

Analysing your SEO performance and website is our final, key step towards understanding how we can achieve the results we’re seeking as your SEO company.

This includes a review of your ranking pages, your site’s technical SEO, as well as the sites of business and ranking competitors to identify the gaps that exist – and how we can close them.

Using all the research and understanding we’ve accumulated we’ll create a dedicated SEO marketing strategy.

The strategy will be tailored specifically towards achieving your organic search goals, covering the three pillars of SEO; technical SEO, onsite SEO and offsite SEO. Our SEO agency team will identify core areas of improvement to focus on, which keywords or specific aims this will affect, and the tasks that we will conduct to achieve this. All of this is presented to you in a format that is easy to understand and digest – so you know precisely how we’ll be working.

Once the SEO marketing strategy has been approved and finalised, we’ll then translate it into a specific set of agency tasks to be completed over a 90-day sprint period.

Each task is structured with a specific SEO goal and with a clear outcome, so that each piece of work we conduct takes a quantifiable step of progress towards the objectives we set out to achieve. Using our business platform, we upload your scope, allocate it to our various SEO agency experts and give you access so that you can see progress as it develops.

Choose POLARIS as your SEO Agency

Our objective is to enrich peoples lives through knowledge, and POLARIS has been built to achieve just that. With over 15 years of experience as an SEO agency, and a proven track record, our SEO services are founded on a data-led ethos supported by deep levels of technical and user-experience knowledge.

Winner: Best SEO
Campaign

Proud to have been recognised at the European Search Awards 2025 for the Best SEO Campaign Award. Our work was recognised as "genuinely clever, in a mature and challenging market".

Customer Intent Focused

We focus on customer intent to unearth the drivers behind engagement online. Leveraging our unique customer intent mapping tool, we are able to position your products & services more effectively for growth.

People before Process

We put people first. Everything starts with how we treat each other internally and externally. Strong relationships create better thinking, better work, and ultimately the strongest outcomes for our clients.

Our knowledge stems from experience in the field of SEO, Content, PR and Marcomms that brings excellence to the forefront of POLARIS. Learn about our latest thoughts and approaches for a variety of SEO considerations from our London based SEO agency.

Supporting Brand Migration for AMTEC Group

“We’ve been so impressed with the work of the POLARIS team. Our site has gained huge increases in traffic over the last year, and POLARIS’ clear-cut SEO strategy has directed us towards this growth.”
Turning Customer Intent into Revenue for Challengers and Brands

Setup a Discovery call to discuss your growth goals.

9.6rated as "excellent"
768%avg increase in traffic
721%avg return on investment
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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