Case Studies & Client Success

Future-Proof Your Online Visibility

Investing in improving your visibility on generative AI platforms means more than just covering the gaps in a dramatically shifting landscape. AI-generated and conversational search results offer a far more personalised experience for users than traditional search platforms do. Through AI tool and agent optimisation, you can discover, attract, and convert new customers organically.

AI Search & GEO Services

Featured Resource

Generative AI

Generative AI: Revolutionising SEO and Digital MarketingAugust 22nd, 2024

Sharon Thind

Featured Resource

Is Your Product Data Ready for Agentic Commerce?April 9th, 2026

James Foote

Complying with Search Engine Policy.

With over 10 years’ experience in SEO, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.

SEO Pricing

SEO Services

Featured Resource

Is Your Product Data Ready for Agentic Commerce?April 9th, 2026

James Foote

Migration Case Studies

Website Migration Services

Site Migration Resource

What website migrations get wrong when SEO isn’t in the roomApril 21st, 2026

James Foote

Content that Converts.

Our Content Marketing services offer you a dedicated expert partner that can take your brand to market through a variety of content services.

Content Marketing

Content Services

Featured Content

POLARIS’ Ecommerce SEO Campaign Awarded as Best in EuropeMay 22nd, 2025

Sam Marlow

Customer Profiling
Marketing Strategy
Marketing Training
Data & Analytics

Profiling customer behaviour online.

We know that the key to any marketing campaigns success is the targeting and customer intelligence available at the very beginning. We work with leading brands who want to get a clearer understanding of exactly who their customers are, what drives them online, and what will satisfy their needs.

Customer Profiling Services

Consumer Insights and Segmentation

Latest Resource

Bridging the Knowledge Gap: Educating Your Internal Teams To Understand How SEO Fits Into The Day to DayMay 31st, 2024

Emily North

Best Practice Strategy Playbooks

We are global leaders in marketing strategy for brands and challengers alike. From customer profiling to go to market strategies we will take your brand where you intend it to go by developing a custom strategy playbook for your business.

Strategy Services

Latest Resource

Content Marketing Strategy Mastery: Expert Tips and StrategiesJune 7th, 2025

Sharon Thind

Digital Marketing Courses

Guiding marketers at every level on how to continue learning and developing their capability. Our training programmes are designed to offer a best practice approach to marketing teams that want to adopt marketing techniques that will position them at the forefront of the industry.

Training Courses

Latest Resource

POLARIS’ Ecommerce SEO Campaign Awarded as Best in EuropeMay 22nd, 2025

Sam Marlow

Delivering Intelligence through Data

Our team of data analysts and marketers enjoy connecting data sources to deliver actionable insights for our clients. Learn about how we inform marketing decisions and could guide you on the next step of your journey.

Data & Analytics Services

Latest Resource

What website migrations get wrong when SEO isn’t in the roomApril 21st, 2026

James Foote

Featured Resource

Getting to Know the Next Generation of Google AnalyticsSeptember 1st, 2021

Polaris Agency

Site Migrations
B2B
Ecommerce
Content & Digital PR
Conversion Rate Optimisation
Demand Generation
Lead Generation

M&A Migration Case Study - International SaaS

POLARIS was engaged by Formpipe to deliver SEO migration guidance and technical SEO support as a core part of the business was sold and required splitting out.

Formpipe SaaS Migration Case Study

Replatform Migration Case Study - Commercial Property

Milton Park is the UKs largest single site Science & Technology park, based in Oxford. POLARIS were appointed to handle the replatform migration to ensure continuity for both tenants and external website visitors was achieved.

Milton Park - Replatform Migration Case Study

More Site Migration Case Studies

5x Return on Investment - Reachdesk

Reachdesk, the global all bound engagement platform, approached POLARIS to guide them forward with increasing their SEO performance across several key markets, worldwide.

Reachdesk.com B2B SEO Case Study

550% Increase in Market Share - Liquidline

“Since we’ve been working with POLARIS, our sales team have been a LOT busier. More time is spent on new business first appointments. The commercial results speak for themselves!”

Liquidline Digital Marketing Strategy

More B2B Case Studies

600% Increase in Sales - Dune London

Partnering with the high street footwear brand to guide them on digital strategy and SEO adoption across a cross functional team. Read about our award winning partnership with Dune London and the strategy we executed to achieve over 600% increase in performance.

Dune London Ecommerce SEO

400% Increase in sales - Fruit 4 London

Partnering with a start up business and kick starting its operations through lead generation campaigns, to transforming it into a thriving ecommerce retailer achieving MRR of over 400% YoY post pandemic. Read about our incredible journey with Fruit 4 London.

Fruit 4 London Digital Marketing

More Ecommerce Case Studies

Connecting with over 2k customers - Hampers.com

5 Days. 1,000 nominations. This is the power of the creative PR campaign that we delivered for Hampers.com.. Learn about why, our approach, and the exposure we achieved that resulted in national press coverage and people all over the UK experiencing real joy.

Hampers.com Content & PR Campaign

Raising awareness for 3,000 UK Farmers - AMTEC

We partnered with AMTEC Group to survey over 3,000 UK Farmers on the state of the farming industry in 2025. Learn about how we formulated our approach to collect first party data that informed an industry wide PR campaign.

AMTEC Group B2B Content Marketing

Content Marketing Strategy Mastery: Expert Tips and StrategiesJune 7th, 2025

Sharon Thind

83% Increase in Conversion Rate - Ideal Response

Despite strong growth in traffic , Ideal Response was experiencing a conversion bottleneck. The existing site UX lacked clarity, service value propositions were buried, and mobile conversions were underperforming. With CPCs rising, we knew the fastest route to ROI was unlocking sitewide CRO potential.

Ideal Response CRO Programme

149% Increase in performance - Liquidline

With a landing page conversion rate of just 0.37%, Liquidline’s product pages were underperforming. Users weren’t progressing from product views to enquiry submissions, and mobile CTAs were buried or unclear. Read about how we improved their conversion rates through a data led CRO programme.

Liquidline CRO Programme

How to Increase Conversion RatesAugust 9th, 2024

Sharon Thind

420% increase in Leads for Reachdesk

We guided Reachdesk on how to generate demand at scale by building an SEO engine that drove qualified traffic and high-intent leads in the SaaS martech space. Our strategy accelerated inbound pipeline growth across international markets, directly supporting their revenue goals.

Demand Gen Campaign for Reachdesk

2X Uplift in Performance - Abacum Fintech

Abacum partnered with Polaris to turn SEO into a demand generation engine for financial SaaS, mapping user intent into a funnel-based content strategy. The result: rapid US market growth, stronger European visibility, and a surge in inbound demo requests.

Demand Gen Strategy - Abacum

Free Online B2B Demand Generation CalculatorJuly 3rd, 2025

Amo Sokhi

Increasing leads across 4 portfolio businesses for Sodexo

Sodexo approached POLARIS to guide them on how to adopt digital strategy across 4 business units with the UK Sports & Leisure portfolio. The goal was simple, lead generation, but of the right quality. Read about our award winning approach >

Sodexo B2B Lead Gen Case Study

1100% Increase in performance - Milton Park

“We are happy with the performance of marketing this year. The work carried out by POLARIS has proved to be effective in positioning Milton Park in a way that makes sense to us and our customers."

Lead Generation Case Study

More Lead Generation Case Studies

Global leaders in digital excellence

With over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.

About Us

Our Technology

We constantly strive to offer our client partners value through innovation and technological excellence.

Whether its our client services portal or our internal business platform that we are developing, our technology is constantly being refined to offer you the best solution possible.

Technology

How Google’s New AI Shopping Features Will Impact E-Commerce SEOApril 21st, 2026

James Foote

Demand Generation Manager

Bring your experience of creating repeatable demand generation systems and join POLARIS.

Demand Generation Manager

Client Services Vacancies

If you enjoy working in a fast paced environment, cultivating relationships for growth, you could flourish as a client services executive within our team.

Client Services Executive

Partnerships built upon values.

We work with marketers and businesses that align with our values.

Case Studies

Customer Case Studies

Latest Insights

How Google’s New AI Shopping Features Will Impact E-Commerce SEOApril 21st, 2026

James Foote

Industry Events for Marketers

Curating events and roundtables to guide marketers and business owners on navigating the digital landscape to success. Led by leading practitioners from POLARIS and partner agencies, our quarterly events are available on an invitation only basis for individuals serious about growth.

Events & Roundtables

Marketing Insights
Marketing Resources
Digital Marketing Tools

Latest Marketing Insights

Our team of marketers publish their experiences and insights on a range of marcomms topics. From user profiling and targeting to server side tracking solutions.

Marketing Insights

Marketing Insights Categories

Latest Insights

How Google’s New AI Shopping Features Will Impact E-Commerce SEOApril 21st, 2026

James Foote

Marketing Guides

Our marketing guides are written by subject matter experts in a variety of fields. Read and learn about how to improve your approach to marketing online and how you can increase awareness for your brand.

Marketing Guides

Latest Marketing Resources

Shopify SEO Guide

A Shopify SEO Guide to Increase Your Online Store’s Visibility and SalesNovember 14th, 2023

Emily North

Digital Marketing Tools

Our marketing tools are designed to assist marketers on an every day basis when planning and executing marketing campaigns.

Digital Marketing Tools

Site Migration Guide 2026

Read our latest Site Migration Guide, aimed at marketers who want to know how to ensure retention of performance and understand how to drive growth through a site launch.

Website Migration Guide 2026

Website Design Brief Template

Website Design Brief TemplateFebruary 6th, 2024

Amo Sokhi

See the work we’re proudest of

Our experience spans across 15 years in operation, partnering with global leaders as well as UK based SMEs. As a leading marketing consultancy in London, we work on both short term goals such as website migrations for large brands, or ongoing campaigns for businesses that require an increase in leads & sales. Take a look at our case studies to understand our capability and how we may be able to guide you to achieve marketing success.

B2B Technology & SaaS SEO IT & Cloud Ecommerce Fashion & Retail